Taco Bell, the 56-year-old Tex-Mex fast food chain from the U.S., is inching closer to making its Bangkok debut.
"Urgent" job ads for Bangkok's first Taco Bell began circulating online this week via Siam Taco Ltd., the subsidiary of the Mahagitsiri family's Thoresen Thai Agencies (TTA) who are behind the chain's arrival in Thailand.
The hiring announcement for 40 part-time and full-time positions (confirmed as real by Siam Taco Ltd.) also inadvertently confirms the restaurant's location: MercuryVille mall, right off BTS Chidlom station.
Back in June, it was reported that TTA had acquired Taco Bell from Yum Restaurants International (from whom they also bought Pizza Hut last year), and would be bringing the chain to Bangkok.
According to those earlier reports, we can expect Taco Bell to open its first Bangkok store at the end of this year or very early next.
First opened by Glen Bell in 1962 in Downey, California, Taco Bell is known for its cheap tacos, quesadillas and nachos, and now has about 7,000 franchises across the U.S.
Abroad Taco Bell is known to incorporate forms and ingredients familiar to the local culture (kimchi quesadilla, anyone?), but previous incursions into the Asian market have had mixed results, including a short-lived stay in Singapore last decade.
Too long to wait? Here are some of our favorite places to get amazing tacos in Bangkok.